2)Kerrang being a rock magazine appeals to its audience by putting a well-known rock band who have a wide fan base "Avenged Sevenfold" on the front page, this will also appeal to fans of the band even though they may not regularly buy the magazine.
3)Kerrang uses a real rock and roll with violence look with its smashed title sign, red writing and band members holding chains and weapons, the image is of the band looking very dangerous but inviting as they are looking straight into the camera lens so it doesn't put off the audience but keeps to its theme, they then use the yellow to stand out among the contents on the page and it draws the audience to read it first when they see it. The other offers that they show bellow such as free poster special will also grab the attention of the reader, especially because the text "free is made bold and eye-catching and make the reader see what else there is to read about it.
The double page spread also used the same Subheading as the front cover and sticks to the theme as you can see them with poles and dark clothing, the background colour is kept simple however so that the writing is easier to read for the reader.
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